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Corporate/CSR

Lifting the Veil...to See Your Own Face

Why do companies say they are responsible, but then act differently? Is it lip service, green washing, and double-speak? Or does this happen for a different reason?

The answer is that most companies are less sinister than skeptics might think, but often they don’t know what they don’t... Read more

Deal or No Deal?

A newly minted – and controversial – agreement has been reached between the UK government and 170 large companies to promote public health. Whether it eventually succeeds or fails, and the reasons why it does so, may give us interesting new data on how companies... Read more

Leveling Up: Socially Responsible Digital Media

This week, with business news abuzz about the 2011 Consumer Electronics Show, The Wall Street Journal reported that video game company Nintendo is on the defensive after issuing a health warning that young children shouldn’t play its new portable game console, the 3DS, because the 3D imaging may negatively affect visual development. Nintendo’s president is quoted in the article as saying, "We are being proactive about informing our customer, even though it may not necessarily be positive for our sales." As a fan of Nintendo (maker of Wii), and a believer in the potential of digital media to create social transformation, I think it’s time for some bolder thinking about how leading digital media companies can create corporate shared value. Read more

Biotech and Global Health

The scarcity of R&D for the developing world is not a new problem. It has been 50 years since we had a new TB drug – because the issue has been addressed in the developed world. A decade ago the... Read more

Talent in CSR

Once a strategy has been designed, someone needs to implement it. And perhaps, like architects, we at FSG hope that our blueprint is implemented with fidelity by the engineering team that will carry the plan forward. However, in some cases, as with my own current client, a team may not be in... Read more

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