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Harvard Business Review | March 2011

Learn how companies are facing up to the real challenges of serving customers at the bottom of the pyramid.

Top Takeaways

  1. Few multinational firms have built sizable businesses serving people who survive on just a few dollars a day.
  2. Success at the bottom of the pyramid requires companies to adapt their business models for environments that are very different from their core markets.
  3. The most encouraging business-model innovations at the bottom of the pyramid manage to surmount multiple barriers at the same time.
Without a structural change in the capital market for social businesses that attracts more impact investors, many will fail to bridge this gap.