This blog is part of a series written by FSG leaders on inclusive democracy and civic engagement. Read the full series here.
Democracy feels increasingly under pressure as the U.S. approaches a critical presidential election in November and as 64+ countries hold elections in this super-election year. More broadly, a shift towards authoritarian, autocratic regimes can be seen worldwide. Economic stagnation, geopolitical turmoil, and technological change are all contributing to a lack of trust in democracy. How can we reverse the trend? And what role can corporations play in protecting our democratic system?
Democracy is under fire for a number of reasons. Societies in many parts of the world are divided, partially because of tech-driven disinformation and polarization. Communities are grappling with overlapping crises, from climate change to economic instability. Many individuals are feeling disenfranchised. They do not see themselves represented by their governments or feel like leaders are not acting in their interest.
We are at a critical crossroads, with the opportunity to build a more inclusive, multiracial democracy where all people, especially those from historically marginalized communities, feel represented. Corporations are increasingly recognizing both the fragility of this moment and the pivotal role they can play in shaping a more equitable future. But where can they get started? And what can be done without being seen as taking sides? While some companies are willing to be seen as partisan, many are not. There are three things that corporations can do, regardless of political beliefs, to support democracy:
- Promote civic discourse
- Combat misinformation
- Encourage voter engagement
1. Promoting civic discourse
In an era where brands can be caught in political crossfires, companies have an interest— as well as responsibility—to support a return to civility. A recent report from Duke’s Fuqua Business School on the “Dialogue Divide” showed that the majority of 5000 respondents across five countries found it difficult to speak about sensitive topics with those who hold opposing viewpoints. Race, ethnicity, and sexual orientation were amongst the topics that individuals felt most uncomfortable discussing. Companies have an opportunity through their employee resource groups (ERGs) to support open dialogue and share unique perspectives. A workforce that is connected across party lines is not only good for culture—it’s good for business. In an era where nearly 80% of brands are seen as political, according to the Edelman Trust Barometer, having team members with divergent beliefs can help companies avoid missteps.
2. Combatting misinformation
Misinformation in the political sphere is rampant. The reliance on social media platforms for news has exacerbated misinformation. What can corporations do to ensure the information their employees, customers, and communities see is accurate? Both traditional and new media platforms (including social media) have a key role to play. Tools such as FactCheck are being incorporated into journalistic platforms in order to ensure accuracy. And all brands can engage with their stakeholders, educating them on how to detect misinformation and avoid sharing inaccuracies. Some have even proposed that companies pull advertising spending from media outlets that promote disinformation.
3. Encouraging fair elections
Recent U.S. elections have faced challenges related to voter access and disputes over the acceptance of election results. As a result, tensions surrounding the upcoming November elections are expected to be high. Getting out the vote, ensuring access for all voters, and promoting a respect for election results are all areas where corporations can play a role. Over 1000 corporations have joined the Civic Alliance, a nonpartisan coalition of companies that are leveraging their collective platform to support a thriving democracy. One of their key initiatives is 100% In for Democracy, which supports safe access to voting as well as encouraging patience as officials count votes. Companies across sectors, from SAP to Unilever, have signed the pledge to support a free and fair election that reflects the voices of all voters.
We are in the midst of a complicated time. As the United States gears up for an election, now, more than ever, a commitment to democracy is key. Companies can play a key role as nonpartisan actors who support the democratic process.
