Purpose as a strategy: Business Imperative and leadership opportunity

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Purpose as a strategy: Business Imperative and leadership opportunity

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FSG Managing Director Lolita Castrique-Meier will be the closing keynote speaker at Johns Hopkins Carey Net Impact’s annual conference, “Sustainability in Focus: Balancing Business and Impact.” This event will feature keynote talks and panel discussions with industry leaders, social entrepreneurs, impact investors, sustainability experts, community activists, philanthropists, JHU Carey alumni, and local change-makers. They will explore the flow of capital, community rebuilding, and collaborative strategies for creating a more sustainable future.

Session Description: This keynote will examine why purpose-led business has moved beyond aspiration to become a strategic imperative. It will explore what actually happens when companies transform their business models to solve societal challenges profitably and at scale. The session will assess the practical challenges organizations navigate when they embed purpose into strategy. Finally, it will outline what this means for leaders today who are navigating the intersection of purpose, profit, and impact.

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