Growing Livelihood Opportunities for Women
Job Advertisement Development Training for Recruiters
A training to help recruiters improve the effectiveness of their job advertisements and get more responses from women candidates.
Recording of job advertisement development training
Most recruiters use undifferentiated, standard messages to share job advertisements with candidates. Such messages often lack details (e.g., exact working location, job description, working hours) which women candidates find useful. Further, recruiters do not leverage social media and audio-visual communication to attract women candidates.
This training can help recruiters to:
- Improve candidate conversion rates by designing compelling job advertisements that can be shared on WhatsApp or other social media
- Increase the attractiveness of their advertisements to women candidates by including additional details (E.g., shifting timings, insurance benefits) and media (e.g., photos, voice notes)
- Improve the effectiveness of candidate outreach by leveraging tools such as voice notes and ChatGPT
