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When companies adopt a shared value approach but do not understand or rigorously track the connection between social and business results, they miss important opportunities for innovation, growth, and social impact at scale.
Top Takeaways
- A framework to measure the interaction between business and social results is one of the most important tools to successfully practice shared value.
- Measurement illuminates the direct connection between tackling social issues and achieving economic success, which ends investor skepticism and drives further shared value adoption.
- Shared value measurement has 4 steps: Identify the social issue to target, make the business case, track progress, and measure results and use insights to unlock new value.
Measurement approaches that link social and business results are vital to unlocking shared value for companies and scalable solutions to social problems.
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