The ROI of Gender Diversity: Women Driving Business Success in Blue-Collar Roles
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In this white paper, we present a compelling case for dark stores, warehousing, and flexi-staffing companies to prioritize hiring more women in blue-collar roles, arguing that it leads to measurable business benefits. These benefits include enhanced productivity and work culture, translating to significant cost savings and improve­ment in profit margin. While the benefits of gender diversity in white-collar roles in advanced economies have been well-documented, this white paper focuses specifically on blue-collar roles in a developing economy.

FSG’s Growing Livelihood Opportunities for Women (GLOW) program analyzed data on more than 10,000 workers from two large warehousing compa­nies, around 109,000 orders in two dark stores, and approximately 8,000 employees (~86% male and ~14% women) across 26 Indian states on a mid-sized flexi-staffing company’s payroll. Based on this analysis, we have quantified the busi­ness impact of having more women in companies’ entry-level workforce.

Companies can leverage the insights presented in this white paper to define and test their own hypothesis on the potential benefits of hiring women.

Top Takeaways

  • For the data set analyzed for dark stores, we found that despite being paid the same, women’s higher productivity, attendance, and order quality can result in an 11.83 % reduction in per-worker cost, compared to men, for every woman added in a dark store.
  • Our analysis of the warehouse dataset showed that despite being paid the same, women’s superior performance in a number of parameters including retention, order quality, and ageing of parcels can result in a 3.59% reduction in per-worker cost, compared to men, for every woman added in a warehouse.
  • Moreover, our analysis of the flexi-staffing dataset showed that hiring a woman can raise the flexi-staffing company’s gross margin per person on payroll by 10.3%, compared to men, as women’s lower attrition and longer tenures increase placement and payroll management revenues.
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